UPGAMES

TIME TO READ: 1 MIN

Entain spearheads launch of racing programme in welcome boost for the sport

Published on: November 9, 2026 Last updated: November 9, 2026, 10:30 AM

Entain has spearheaded the launch of a new winter racing programme, providing a welcome boost for British horseracing amid ongoing commercial pressures.

The Festive Four initiative brings operators, tracks and broadcasters together to grow race-day audiences and online engagement through the holiday period.